Eni Plenitude
 Plenitude Fibra 

Client Eni Plenitude
Production Movie Magic International / Skipless
Director Reynald Gresset
DOP Diego Indraccolo

To support ENI Plenitude Fibra’s latest campaign, Tailormade was brought on board to develop and execute the project’s CG and VFX components with a strong focus on handcrafted aesthetics and character-driven design.

Working closely with the director, production, and agency, our role was to translate everyday technology into a playful, tactile visual language that felt human, expressive, and immediately readable on screen. The project allowed for a high level of creative exploration while staying fully aligned with the brand’s tone and narrative goals.

ENI Plenitude Fibra required a distinctive visual language to express connectivity, energy, and everyday technology in a warm, human way.

The challenge was to transform ordinary household devices into expressive, character-driven elements without losing clarity, readability, or brand consistency. The visual world had to feel tactile and handcrafted, yet precise enough to support complex storytelling and editing needs across multiple films and formats.

Tailormade was responsible for the CG animation and online on the project, including:

• Designing and developing the plasticine “Pongo” look for key devices
• Creating expressive CG versions of the Wi-Fi router, TV, and light ring, integrated into live-action footage
• Developing transformation animations that felt playful, physical, and believable
• Supporting editorial with post-vis, animation previews, and CG placeholders
• Delivering final masters for multiple edits

Every element had to feel handmade, imperfect, and alive, while still working seamlessly within the live-action photography.

This project was built on trust.

The production and agency teams gave us a high degree of creative freedom, trusting us to push the look while staying true to the campaign’s tone. Daily collaboration with Reynald Gresset allowed us to refine ideas quickly and confidently, always with a clear creative compass.

Big thanks to the production and agency teams for this level of openness and shared ambition. It made the process both smooth and genuinely enjoyable.

The core idea was to treat CG not as a visual effect but as a physical presence.

We leaned heavily into plasticine-like textures, subtle imperfections, fingerprints, and hand-shaped forms. Movement was designed to feel slightly imperfect and organic, reinforcing the tactile quality of the world.

Rather than covering objects entirely, we often revealed only parts of the real devices through the Pongo layer, allowing live-action and CG to coexist in the frame. This balance helped maintain realism while keeping the playful tone intact.

The final films present ENI Plenitude Fibra as modern, accessible, and human. The handcrafted CG world adds warmth and personality to everyday technology, making complex ideas feel intuitive and friendly.

We are proud to have contributed to a campaign that embraces creativity, experimentation, and trust in craft.